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2016 iHeartRadio Music Awards Social Engagement Captures 115 Billion Impressions Across the U.S. Alone

Awards Show Dominates on Twitter as The No.1 Trending Show of the
Week Surpassing the Academy of Country Music Awards, The Walking Dead
Finale and More

iHeartMedia today shared the latest social media engagement data
resulting from its iHeartRadio
Music Awards
, which took place in Los Angeles on April 3. This year,
the awards generated 115 billion social media impressions throughout the
promotional period of the show, far surpassing the social engagement for
both the Grammys and the MTV Video Music Awards.

“For the third straight year, the iHeartRadio Music Awards celebrated
the love our listeners have for the music that is heard on air and on
iHeartRadio,” said Chris Williams, Chief Product Officer for
iHeartRadio. “The social success of the Awards could not have happened
without the conversations our radio personalities and local stations
have with our fans every day. In addition, this year we introduced
several new fan-voted categories including “Best Cover Song,” “Best Song
from a Movie,” “Most Meme-Able Moment” and “Biggest Triple Threat” which
joined our original socially-voted categories, “Best Fan Army presented
by Taco Bell,” “Best Lyrics” and “Best Collaboration,” giving our fans
even more ways to have their voices heard in the selection of our
iHeartRadio Music Awards.”

Additional noteworthy social statistics around the 2016 iHeartRadio
Music Awards include:

  • A worldwide total of nearly a quarter trillion social
    impressions, with
  • 75 percent of social media users being female and 68 percent
    representing millennials

According to Nielsen Twitter TV Ratings, the iHeartRadio Music Awards
held strong as the No. 1 trending show of the week surpassing the
Academy of Country Music Awards, American Idol, Empire, The Walking Dead
Finale
and others.

The official hashtag, #iHeartAwards, trended on Twitter across the U.S.
in over 50 cities during the night of the Awards including New York, Los
Angeles, Portland, Sacramento, San Antonio, San Diego, Austin, Dallas,
Houston, Nashville, Honolulu, among others, with the top five most
talked about performers being Justin Bieber, Zayn, Demi Lovato, Chris
Brown and Meghan Trainor. Other popular trending hashtags included
#PowerOfDirectioners, #5SOSfamSlay, #NowOrNeverFam and more.

The 2016 iHeartRadio Music Awards brought the biggest names in
entertainment and fans together to celebrate all things music live on
TBS, TNT and truTV, on iHeartMedia radio stations nationwide and across
the iHeartRadio digital music platform on Sunday, April 3. Visit iHeartRadio.com/awards
to see performance highlights and check out all the night’s winners.

Proud partners of the iHeartRadio Music Awards telecast live on TBS, TNT
and truTV include Capital One®, Taco Bell® and T-Mobile. In addition,
Bioré® Skincare is a partner of the iHeartRadio Music Awards.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over
80 million social followers, iHeartMedia has the largest reach of any
radio or television outlet in America. It serves over 150 markets
through 858 owned radio stations, and the company’s radio stations and
content can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and on the company’s radio station websites,
on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and
smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1
all-in-one digital audio service with over 800 million downloads; it
reached its first 20 million registered users faster than any digital
service in Internet history and reached 80 million users faster than any
other radio or digital music service and even faster than Facebook. The
company’s operations include radio broadcasting, online, mobile, digital
and social media, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a division
of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more
company information.

iHeartMedia
Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com
or
Jenn
Powers, 646-343-2424
jennpowers@iheartmedia.com



Updated: April 7, 2016 — 4:24 pm
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